Board of Directors

Neda DeMayo
President

Neda DeMayo, president and founder of Return to Freedom, has worked for over twenty years on wild horse and burro issues with a focus on solutions. She is a recognized authority on wild horse behavior.

Neda works nationally to elevate the status of America’s wild horse and burros through advocacy, education, media, programs and events. With a vision to create a sanctuary model to explore minimally invasive wild horse management that could be viable on the range, she founded Return to Freedom in 1997. She speaks at national press conferences, educational venues, rotary clubs, public and private venues, and she has held government contracts to remove horses on horseback to sanctuary so that they would not be dispersed or slaughtered.
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Irene Vejar
Board Chairwoman

Irene Vejar has been a Human Resource professional for the past 40 years, and serves as a member of the Santa Barbara County Housing Authority Executive Management team.

In her free time Irene enjoys photography, and came to learn about Return to Freedom through a fellow photographer. Having owned and ridden horses in her youth she has always has a special place in her heart for them, but had no idea that the wild horses would completely capture her heart. She immediately felt a very real connection to the wild ones and their struggle, and returns often to witness their behavior, and of course photograph them. Her hope is to spread the word of the plight of the wild horses by sharing her photography.
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Jack Carone
Vice President

Jack Carone brings a broad background in animal rights and protection. He has been working for the rights of other species for over 25 years and is a past co-director of Last Chance for Animals.

As a principal in several animal advocacy organizations, he has lent his voice and his pen to oppose a wide range of injustices toward animals, while encouraging and helping others to do the same.

A 20-year veteran of the music industry as a singer, songwriter, record producer, and music director, Jack was first moved to action in the early 1980s when he received a mailing about animal experimentation. His love for his own dog companion inspired him to become involved in helping other animals.

Jack worked for eight years as Volunteer Coordinator and Park Manager for Tree People, for decades with a seminal Los Angeles animal rights organization in a leadership capacity, was on staff of the award-winning Animals Voice Magazine, co-directed a large domestic horse sanctuary, and currently sits on Return to Freedom’s Board of Directors.

Jack believes that because our versatility as humans has permitted us to acquire enormous power over the lives of other species, we have a solemn duty to use this power to the benefit of those with whom we share the planet.

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Alexandra Jackson
Deputy Executive Director & Board Secretary

Alexandra Jackson spent years working with Fortune 100 companies, managing high-impact projects across complex organizational landscapes. She previously served as Return to Freedom’s board director.

She brings not only a wealth of strategic and operational expertise but also a deep commitment to building purpose-driven teams and fostering meaningful change. Originally from Bainbridge Island, Wash., Alexandra holds a master’s degree in organizational leadership from Mount St. Mary’s University in Los Angeles.

In addition to her corporate accomplishments, Alexandra is deeply passionate about conservation and preserving the natural world. Her love for wide open spaces, horses, and all wildlife fuels her work at Return to Freedom.

Alexandra shares her life with two horses, including Juniper, a spirited Devil’s Garden Mustang, and spends much of her time outdoors, staying grounded in the values that continue to shape her professional and personal journey.

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Tracy Paul
Board Member

Tracy Paul is the owner of Tracy Paul & Company, Inc., a marketing and communications firm, known globally for her work in branding, personalized public relations, and strategic communications.

An American and European citizen and self-made businesswoman since the age of 26, Tracy has built a reputation for helping businesses elevate their presence in competitive markets.

She is Principal of Tracy Paul and Company Inc and Field & Cove Productions. She is represented by Paradigm Talent Agency for literary, film and television. Her background in communications and her hands-on approach to client relations have made her a respected figure in her industry. In addition to her business accomplishments, she has also been recognized for her leadership and innovative approach to solving marketing challenges for her clients.

A native New Yorker, Tracy currently resides in Los Angeles and Litchfield County, Conn. She graduated from Boston University with a broadcast journalism and sociology degree where she was also awarded as a rhetoric scholar.

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Kevin Beckmen
Board Member

Dr. J. Kevin Beckmen serves as chief of staff for the Santa Ynez Valley Cottage Health System and is an active member of the local community. Kevin has four horses, two of them Choctaw horses adopted from RTF.

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Elizabeth Hines
Board Member

Liz Hines is a certified shorthand reporter, freelance deposition reporter and court reporter. She is also an avid photographer and is a longtime, dedicated volunteer for Return to Freedom.

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Honorary Ambassador

Wendie Malick
Advocacy

Wendie is an American actress and former fashion model best known for her roles on the television sitcoms “Just Shoot Me!” from 1997-2003 and “Hot in Cleveland” from 2010-15.

Wendie is a spokesperson for both Return to Freedom and Humane World for Animals and sits on the board of The Environmental Media Association. She lives in the Santa Monica Mountains with her husband, five horses (two adopted from RTF), a donkey and two rescued dogs.
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Advisory Board

Policy Issues and Advocacy
Legal
Development
  • Annie Finch
  • Andrea Eastman
Education
  • Carolyn Resnick, Dances With Horses
  • Cindy Rackley, Reiki Master/Teacher
  • Angelique Midthunder, Media
  • David Midthunder, Native American Cultural Advisor
  • Clayson Benally, Navajo Cultural Advisor & Advocate
Science and Conservation
Habitat Restoration
  • John Bechtold
  • Natasha Lohmus, Fish & Game, Santa Barbara, CA
Media
  • Sasha Markova, Partner / Head of Story, MakeMake, Los Angeles / New York
  • Angus Wall, filmmaker, Founder, MakeMake, Los Angeles / New York
  • Robert Knott, writer, actor and producer
Next Gen. Committee
  • Gwen Malick
  • Amber Midthunder
Programs and Events
  • Diana DeMayo-Brown
IN MEMORIAM
MORE ABOUT BILL DEMAYO
William DeMayo (1921-2014)
Co-Founder

Mr. DeMayo began his career as a field examiner for the IRS, retiring as partner of Ernst & Young. He then became a professor at the University of New Haven, Conn., where he also served as treasurer and a planned giving officer. He was honored by numerous professional associations devoted to taxation, financial management, and estate planning.

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MORE ABOUT BILL DEMAYO
Charlie Eckberg (1948–2025)
Board Chair

In addition to chairing Return to Freedom’s Board of Directors, Mr. Eckberg’s achievements included reinvigorating Earth Day, helping create the recycling program and establishing green building standards in Santa Barbara, where he lived for most of his life. His volunteerism also included promoting peace, permaculture, regenerative agriculture, connecting young people with nature, and making it easier for the unhoused to get back on their feet. He and his family also fostered orphaned animals.

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Robert Redford (1936-2025)
Board Member

On Sept. 16, 2025, Return to Freedom lost an impeccable human being, a friend, supporter and Board Member in Robert Redford, who will be remembered as champion for wild horses, the West, art and humanity. We celebrate his life and legacy with immeasurable gratitude for having known him.

Mr. Redford joined Return to Freedom in 2014. He was dedicated to RTF’s advocacy to end equine suffering and the horse slaughter pipeline, and RTF’s vision for a Wild Horse Conservancy and Wilderness Preserve, as well as the preservation of wild horses on the range. Thank you, Bob!

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